RocketXRocketX vs B2B Wave
B2B Wave is a good product aimed squarely at wholesalers, and for a lot of them it is the right answer. The question is what happens as your catalogue, your rep team and your price lists grow, because each of those is a metered line on the plan. Here is the comparison with every claim sourced to their own pages.
What B2B Wave genuinely does well
Purpose-built for wholesale rather than retail software bent into shape, live in under 24 hours, 0% platform transaction fees on every plan, and unlimited orders, quotes and customers. Their sales-rep app is genuinely offline-capable — reps browse, add quantities and build orders with no connection and it syncs when they are back — with barcode and SKU search built in. For a wholesaler with a stable catalogue and a small rep team, that is a sound choice, and we say so.
The documented edges
- Your catalogue is metered. The published plan carries 20,000 products; higher tiers reach 100,000 and then 500,000. Beyond your allowance, products are bought in blocks — their own page prices “additional products” per 10,000. A catalogue that keeps growing is a recurring line item rather than a fact about your business.Source: B2B Wave — pricing page, plan limits
- Your own reps are a metered seat. Admins and sales reps share one allowance — 10 on the published plan, up to 100 and 200 above it — and extra ones are charged per user. Putting one more rep on the road has a monthly price attached to it.Source: B2B Wave — pricing page, users and add-ons
- There is no app in your name. The only mobile app in the stores is published as “B2B Wave Sales Rep” — their brand, and a tool for your reps rather than your buyers. Logo and colour theming is offered on the higher plans, but that is styling inside someone else’s app. Your customer never installs anything of yours.Source: App Store — “B2B Wave Sales Rep App”
- Customers log in to a portal. Their own description of the buyer experience is a B2B ordering portal where customers log in to see the catalogue and place orders — the bookmark-and-login shape that reordering by habit is meant to remove.Source: B2B Wave — wholesale ordering platform
Take these three questions to their demo
- When our catalogue passes the plan’s product ceiling, what is the monthly difference — and what is the ceiling above that?
- We want to add six reps next quarter. What does that cost per month?
- What exactly does our customer install on their phone, and whose name is on it in the App Store?
The two shapes, side by side
| B2B Wave | RocketX | |
|---|---|---|
| Cart | Per portal session, rep-assisted | Server-side, shared live across the team, visible to your reps |
| App in the store | “B2B Wave Sales Rep” — published under their name | Published under your own name, logo and colours — your app, your icon |
| Buyer mobile | Web portal; the one app is the rep’s | Web app in any browser plus native iOS & Android, catalogue cached offline |
| Pricing shape | Metered: products, users and price lists each capped and sold in blocks | Flat monthly fee, published, never a percentage of revenue |
| Your web shop | Is the portal | Your web shop keeps running — RocketX goes live beside it |
| Trying it | Self-serve, live in under 24 hours | 4–6 week pilot with agreed measures — miss them, walk away owing nothing |
Where RocketX pulls ahead
- A true native app experience: iOS and Android apps built for B2B ordering — not a website wrapped in a shell.
- One cart on every surface: a full web app in any browser on any computer or device, plus the native apps — the same server-side cart everywhere, cached on the device and synced back the moment the connection returns.
- Rich media where the order happens: print brochures as PDFs and product video live beside the catalogue — and still open with no signal.
- Barcode scanning into the cart: point at the shelf or the box and the line is in the order.
- Quality checks before the order leaves: the cart flags recent duplicates and attributes every change to a name and a timestamp.
- Implemented by the people who built it: RocketX sets the platform up for you directly — no agency in between, no agency fees, no hand-offs where quality slips, and support from the team that knows the code.
- Orders come together faster: search answers under a second at your real catalogue size, and the whole team builds one cart at once — the pilot measures the difference on your own numbers.
Where they are the right choice
Choose B2B Wave if your catalogue sits comfortably inside the tier you are paying for, your rep team is small and stable, and your buyers are content to log into a portal. That is a real and well-served business — it is simply not the one RocketX is built for.
The way to settle it is not a comparison page — ours included. It is a 4–6 week pilot against your own catalogue, with measures agreed up front. If the pilot misses them, you walk away owing nothing.
Get My Custom Quote See the flat pricing Business case (PDF)Competitor information verified against the linked sources in August 2026; platforms change, and if anything here has gone stale, tell us and we will correct it. Also compared: Shopify B2B · Pepperi · Sana Commerce · OroCommerce · BigCommerce B2B Edition · Adobe Commerce B2B · StoreHippo.